Magazine covers use several types of denotations and connotations to attract their intended audience. Ways in which they do this is with the use of pictures, text, quotes and associations. Look Magazine uses the connotation 'SHOCK CONFESSION!'. This is a connotation because although it says 'shock confession!' it isn't literally a shock confession, it is just an emotional suggestion perhaps. The big yellow circle with black text inside is actually the main focus/purpose and not the dentotations of a literal yellow circle. Denotations of the numbers 68, 324 and the prices shown are to promote and advertise on the magazine cover. The images of clothes and handbags on the magazine cover are their as denotations, as they show literal meaning and show what can be found in the magazine. This alone attracts their intended audience. With girly, bright colours used the intended audience would be women. However, with a beautiful woman as the cover image and the heading 'I want a baby with Derek' men could possibly want to buy it. 'I want a baby with Derek' is a connotation as although it has been quoted, that wasn't precisely what Cheryl would've said. Using a connotation as a sub-heading could potentially broaden the magazines fanbase as readers will see things on the cover they may want to read about inside!